![]() ![]() We recommend following these four steps to utilize Yelp for your company’s growth. Yelp can be a great resource for small businesses, but you have to be proactive to get the most out of it. How can I use Yelp for my small business? Yelp is a popular website, generating more traffic than and, so it’s a great way to attract potential customers and convert them into buyers. Yelp does not verify user reviews however, it uses a sophisticated algorithm to detect fake or malicious postings. Users can rate local businesses and leave comments on their performance. The website features listings for millions of companies and targets customers in a specific region. ![]() Yelp is a crowd-sourced review site that launched in 2004, and is accessible online and via its app. That’s why it’s extremely important to take advantage of top review sites like Yelp to successfully market your business locally. Nearly 4 in 5 Americans regularly read reviews of local businesses before visiting or making a purchase and, according to BrightLocal, an even higher proportion of consumers are likely to use companies that respond to their online reviews.
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